Abstract
The low per hectare yield of crops may be attributed to non-adoption of recommended agricultural technologies by farmers, which might be the result of so many factors. Considering the importance of sugarcane crop in the country and its low per .hectare yield, an empirical study was conducted in Jaranwala tehsil of Faisalabad district. The data were collected from 191 sugarcane growers selected through stratified random sampling technique from 16 villages selected by using multistage sampling method. The data suggested that awareness and adoption of sugarcane production practices were very poor. Lack of awareness of recommendations appeared to be the major cause of non-adoption. Amongst the aware respondent, the major constraints related mainly to input supplies, irrigation, credit, labour and sugar mills. Key words: adoption, farmers, low yield, sugarcane technologies