Abstract
In today’s global world responsibility of Pakistani media is far more than any other media in the world as Pakistan needs a change for his national solvency. Media reshapes Public opinions, influence cultural, social and political perceptions of people in Pakistan in greater extent. Mass media brings awareness among public about the national issues highlighting certain attributes of national issues. Electronic media make a huge contribution in developing public knowledge but could not produce such behavior that may alter public’s attitude towards solving political and national issues. Throughout the history, Pakistani media has been controlled by the state. The electronic media of Pakistan records tremendous growth in short period of time but Reputation of Pakistani media has violated due to its failure in comprehensively understandingthe affairs, as media contributes toward crispy issues and crisis rather than addressing the real facts and causes ofsocietal and developmental issues. As media is consider thereal agent of change but the nature and degree of change depends upon the information given coverage . The media content is also disgraceful and not realist to describe an issue. This behavior of media requires change. Media plays a vital role in promoting national cohesion and unity thus there is need of liberal media policy as a driving force for national unity and homogenity. The need of time is to launch a sustain media campaign. Pakistani media must understand now that it represents the Islamic country in the whole word, the country which holds great importance which is not only Islamic but also recognize as the hallmark of piece in whole world. Now media should change their behavior towards mobilizing the people of Pakistan in order to bring out the country from the deep trench of issues and become highly sensitive towards fulfilling its responsibilities. Key Words: Integration ,Cohesion ,Values of Nationalism,Fault Lines
Munawar Sabir. (2012) Analysis of mass media: Influences on Socio-political perceptions and stability in Pakistan , Journal of Political Studies, Volume 19, Issue 1.
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