Abstract
Agricultural development is a fact of life which may mainly be explained as a function of application of the latest technology by farmers in their fields. This in turn depends upon their knowledge about the latest technology which ultimately demands that farmers be exposed to a variety of information sources. Empirical evidence shows that information exposure has a highly significant positive association with awareness, adoption and adoption precision. Therefore, there is a strong likelihood that farmers who have more information contacts are likely to be more aware of the recommendations and better adopters than others who have a little or no exposure. Key words: adoption behaviour, exposure, farmer's information

Sher Muhammad, Chris Garforth. (1995) FARMER'S INFORMATION EXPOSURE AND ITS IMP~CT ON THEIR ADOPTION BEHAVIOUR, , Volume 32, Issue 4.
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