Abstract
The production of kinnow has been steadily increasing but its exports have been static since many years. The present study was planned to investigate the problems in export of kinnow from Pakistan. Alongwith the secondary data collected from various sources, 6 large growers of kin now from Bhalwal tehsil of Sargodha district and 6 exporters of kinnow from Karachi, were interviewed. Kinnow is exported mainly to two markets i.e. the Middle East and the Far East. Many of the large growers intend to export kinnow themselves but due to lack of financial resources, trained manpower, information about international market and know-how in export business as well as lack of infrastructure, they are unable to do so. The present exporters face problems while dealing with various institutions like PIA, PNSC, Export Promotion Bureau and State Bank of Pakistan and in different marketing functions like storage, transportation and market information. As enough exportable surplus of kinnow will be available in future, therefore, to increase the export of kin now the growers should be encouraged by providing them necessary facilities and the exporters should also be provided with the facilities like rebate on income tax, cold storage at airports and seaports, credit and foreign currency, packaging and international market intelligence services.
