Most of the farmers of Tehsil Sahiwal had grown collon but they did not get optimum yield per acre. This study was conducted to see why it was so? A total of 150 farmers randomly selected from 15 randomly selected villages of Tehsil Sahiwal were interviewed and the data showed that most of the respondents were not aware of all the agricultural practices recommended for successful production of collon. This resulted in unsatisfactory yield of collon per acre. The data also showed that lack of awareness and interest on the part of cotton growers were the main impedimcnts in the adoption of recommended agricultural practices. Also, educational level and size of land holding possessed by the respondents were positively correlated with the adoption of recommended agricultural practices.
