Abstract
This Paper develops a framework of diffusion of agricultural innovations. The study investigates the sources through which farmers are exposed to the new methods. The assessment of adoption process provides valuable information to the researchers, extension workers and policy makers to identify reasons of low productivity. The present study aimed to observe the adoption level of farmers for new methods of production and use of technologies. This exploratory study takes into account, the media and, interpersonal communication of two-step flow in diffusion of agricultural innovation processes.
Skhavat Ali, , Dr. Mirza Jan. (2011) Media Usage: Understanding the Extension Services in Diffusion of Agricultural Innovations , The Dialogue, Volume 6, Issue 2.
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