Abstract
The relative effectiveness of different extension teaching methods/media as perceived by the farmers and field workers of Niaz-Beg sub -project, Lahore, was assessed. An analysis of the data collected through interview schedule administered to 150 randomly selected farmers and all the eight field workers disclosed that result/method demonstrations, meetings and farm & home visits were more effective teaching methods as indicated by a large majority of the respondents, whereas office calls, exhibitions, farmers' days, conducted tours, radio, T.V., movies, and signboards/mottos were effective to some extent. As regards the relative effectiveness of teaching methods/media, result demonstrations got the highest score and were placed at the top of all other methods/media.
