Abstract
This study was undertaken to determine the effectiveness of pesticide agencies. in the diffusion of recommended plant protection practices in five randomly selected villages of Toba Tek Singh Tehsil, and the data were collected from 15Q randomly selected respondents. The analysis of data led to the conclusion that the role of insecti-cide/pesticide U. gencies in the identification of nature of attack and provision of required guidance has been insignificant. These agencies utilized radio and television as the most important media for the diffusion of information and popularizing their products.
INTRODUCTION
Agriculture occupies a conspicuous place in the national economy of Pakistan. A number of factors including soil fertility, availability of irrigation water, improved seed varieties, inter-cultural practices and plant protection measures etc. affect the production factors; plant protection, probably is the most important factor. The main objective of this study was to deter-mine the effectiveness of pesticide agencies in the diffusion of information regarding the recommended plant protection practices.
