Abstract
The purpose of this research aims at investigating the effects of social media on teachers’ performance in Pakistan. The quantitative approach is used for the collection of data from the sampling subjects working in Pakistani universities. Some 300 participants filled the formal questionnaire. Five-point Likert scale is used for items measurement. Respondent’s data were analyzed on SPSS 20 version and SEM was applied to test the model on AMOS. The data reported higher reliability index above 0.7 and ranged to 0.96. The results of structural equation modeling depicts goodness complies with acceptable limits and strength of relationship amongst the variables was significantly strong. Social media can be instrumental in enhancing the performance of teachers. Educational programs are launched and designed on social media and networking sites, this will reduce the communication gap breaks barriers and ease the accomplishment of organizational needs, and also it will help to solve problems during socialization.
Dr. Sajid Rahman Khattak, Dr. Saima Batool, Zafar Saleem, Dr. Kousar Takrim,. (2016) Effects of Social Media on Teachers’ Performance: Evidence from Pakistan, The Dialogue, Volume 11, Issue 1.
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