Abstract
Emotions and organizations' are inseparable. Keeping in view this important perspective the study intends to inspect the impact of emotional labor strategies which are surface acting and deep acting on employees' creativity with emotional exhaustion as a mediator. Since, Pakistan is thought of as a country having masculine culture, thus the study attempts to inve.stigate the role of ma.sculinity as moderator between surface acting and emotional exhaustion relations as well deey
acting and emotional exhaustion relations. Step-wise Hierarchical regression revealed negative
connection concerning surface acting- employee creativity relation as well positive connection
between deep acting and employees' creativity. Moreover, the mediated role of emotional exhaustion
is confirmed in both surface acting-employees’ creativity and deep acting-employees’ creativity relations. Contrary to expectations, ma.sculiniry did not serve to moderate any proposed relation that is between .surface acting and emotional exhau.stion as well deep acting and emotional exhaustion relations. The implications of the study are discussed.
Filza Hameed , Muhammad Mudassar Anwar' and Jaleel Ahmed. (2019) Emotional Labor and Creativity: Testing a Moderated-Mediated Model in Banking Sector, The Dialogue, Volume 14, Issue 3.
-
Views
379 -
Downloads
40
