Abstract
The study on the marketing of poultry feed in Punjab was undertaken to appraise the industry of the pattern of pool try feed marketing, distributive margins of intermediaries involved in the flow of poultry feed and to pin point the drawbacks along. with the suggestione for improving the poultry feed marketing in the province of Punjab. The poultry feed producers, agency hol-ders and poultry farmers were interviewed to obtain the detailed information. Cost of production of feed wag the to in case of home-mixing and the highest for automatic [poultry feed manufac-turing plants but profit in the former wo.,1 the kiweet dile to !ow volume of sale. Only one intermediary, i.e, the agency holder was involved in the flow of poultry feed. A layer required S time more feed than that needed by a broiler.
INTRODUCTION
Pakietan, like most of the developing countries, is facing protein Shortage, The consumption of protein averages about 45 gm per capita in Pakistan. The animal protein amounts to about 23 per cent of the total protein intake against the desirable extent of 40 per cent, Poultry and egg production offer the best prospects for supply of quickest and cheapest sources of animal protein SS eyh.t demand the least resources as compared to the production of other foods of animal origin like milk, mutton and beef, The production of meat from sources other than poultry, in the country has remained almost stagnant over the pot decade (Imam, J978). The cost of preminction of commercial beef and mutton, which is already very high, le expel. ted to increase by four to five times within next 10 years as compared to the * Department of Agricultural Marketing, University of Agriculture, Faisalabad,. 113
