Abstract
This study aims to see the relationship between framing of Zarb-eAzb operation in the dailies of Pakistan and the public opinion on
the operation. It is a content analysis of four Pakistan leading
newspapers two English (Dawn and The News) and two Urdu
newspapers (Nawa-i-waqt and Daily Express). Survey was
conducted to measure public opinion. The findings show that there
is a relationship between the way media framed the operation Zarbe Azb as the step in the right direction with the support of the
government and the way people perceived the issue. Findings show
that there is a positive and strong relationship between newspaper
agenda and public agenda on this national issue (Zarb-e-Azb
operation) of Pakistan.
Alina Khan. (2018) Zarb-e-Azb Operation: Agenda Setting Role of Newspapers on a National Issue in Pakistan, Journal of Media Studies, Volume 33, Issue 2.
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