Abstract
News making process is complex and there are several factors that
may influence it. The power of corporate sector to influence media
policies and content is one of them. Journalists play pivotal role in
news making process. The study, through survey aims to
investigate the perceptions of the journalists for the possible
influence of corporate sector through advertising and public
relations, on news media in Pakistan. A sample of 250 journalists
was selected randomly from major cities of Pakistan. Findings show
that journalists believe that corporations through advertising and
public relations influence news media corporations both at a macro
and micro level however, this influence is exerted on the journalists
not directly but through the ownership policies.
Fahad Mahmood. (2016) Corporate Influence on Pakistani News Media: Journalists’ Perception, Journal of Media Studies, Volume 33, Issue 1.
-
Views
1047 -
Downloads
134
