Abstract
Culture is considered to be very closely related to media as different
studies show that media shapes the culture and culture also
influences the content of media. The cultural influence of dominant
media has been recognized across the world. Media globalization
has threatened the identity of nations. This study aims to explore
the effects of foreign entertainment TV programs on culture
particularly fashion, lifestyle and Urdu language in the youth of
Pakistan. The sample of the study was taken from the university
students of Islamabad and Rawalpindi. The findings of the study
strongly support that proposition that foreign entertainment TV
programs have deep influence on fashion, lifestyle and language of
youth.
Dr. Saqib Riaz, Umera Arif. (2017) Influence of Foreign TV Programs on Fashion, Lifestyle and Language of Youth, Journal of Media Studies, Volume 32, Issue 2.
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