Abstract
Mobile phones are credited to be the fastest penetrating
technology among Pakistani youth. The study examines the
role of selective exposure in polarization among young voters
during General Elections of Pakistan, 2013. It highlights the
relationship between usage of mobile phones for political
messages and tendency of users to attend and share selective
as well as diverse views and alternative perspectives.
Findings from 200 respondents through survey method
reveal that selective exposure of young voters is on decline
and they engage themselves to diverse contents as well. Thus,
polarization patterns of Pakistani youth are changing in
relation to mobile usage.
Muhammad Zahid, Muhammad Usman Saeed. (2016) Dynamics of political usage of smart phones: Examining relationship of exposure patterns and polarization among young voters, Journal of Media Studies, Volume 31, Issue 2.
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