Abstract
Today children view hundreds of animation characters with different
assigned behaviors in cartoon programs. Children’s television
programs today are not only source of entertainment but also source
of learning for our children. This study analyzes the content of
popular Indian cartoon – ChotaBheem. The main focus is to examine
the impact of ChotaBheem on children’s social behavior through
content analysis and participatory observation method. It also
analyzes the impact of animated characters on the product liking &
preferences of children and on perceptions of parents. Study
concludes that cartoon series ChotaBheem influences the children’s
social behavior and product preferences.
C. Jansher . (2015) A Study on impact of ‘ChotaBheem’ on children’s social behavior , Journal of Media Studies, Volime 30, Issue 1.
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