Abstract
Stardom and celebrity status is intrinsically related to the kind of space
media provides to the concerned individuals. The coverage of media has
become a parameter of measuring stardom. But over time, stardom is no
longer limited only to beautiful film stars and dashing male athletes.
Intellect is the new glam quotient. Social activists taking up the cause of
the downtrodden is getting a lot of space in media. Glamour has given
way to asceticism and simplicity. However, while picking up stories,
media has its own concern about which issue to highlight and which to
override. This paper tries to understand the role of media in creating
stars and promoting stardom of unconventional individuals by taking
up coverage of two political movements of contemporary times. Media’s
treatment for these two social activists - Anna Hazare and Irom Sharmila
Chanu have been different to such an extent that while one became
headlines, the other continued to be a mere footnote in the media.
Parvin Sultana. (2015) The role of media and social activists: The new stars on board, Journal of Media Studies, Volime 30, Issue 2.
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