Abstract
This research study examines the consumption trends of media by the
youth of Lahore. It investigates how both traditional and social
media are being used by the youth and how much time they give to
each media. A survey method was employed to collect information
from 250 respondents who were active users of media. The study
concluded that both social and traditional media are consumed by the
youth, however, social media is most popular among the youth and
various reasons are accounted for its popularity.
Tuba Mumtaz, Kiran Karamat, Ammara Iqbal. (2015) A comparative study of traditional and social media consumption patterns among youth, Journal of Media Studies, Volime 30, Issue 2.
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