Abstract
The growing globalisation of the Nigerian motion pictures
(Nollywood) and the Nigerian hip-hop music production has
caught the attention of many scholars, politicians and critics.
These two sectors of popular culture production, so far
represent the major vectors of Nigeria’s contribution to the
international communication flow. Despite this favourable
situation, additional efforts are still necessary, to enhance
Nigeria’s contribution to the global information flow. Based on
semi-structured interviews with experts and secondary data,
this paper argues in defence of the use of indigenous media
programmes in foreign languages as strategies to enhance the
globalisation of the Nigerian culture. The paper contends that
Nigerian news and cultural production strategies should
perfectly emulate big international (Western) news agencies
that broadcast in a diversity of foreign languages including
European, Asian modern languages; and even some African
vehicular languages. The paper explores a number of
imperatives for such a project to effectively emerge and
survive in the Nigerian media and cultural ecology. It equally
analyses the prospects of such an initiative and identifies
potential challenges to it. The paper finally provides ways of
overcoming these challenges.
Endong, Floribert P. C, Essoh, Ndobo E. G. (2013) Indigenous media programmes in foreign languages as strategy to enhance the globalisation of the Nigerian culture, Journal of Media Studies, Volume 28, Issue 2.
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