Abstract
This study explores the trends in liking of national and
international celebrities in the middle-school going children of
Sindh province on the basis of differences in age, gender and
cable availability. In a survey of more than 600 respondents
findings show that age plays an important role in liking and
gaining inspiration from the celebrities. The inclination for
celebrities is more clearly visible in older children than younger
ones. Additionally, this study confirms that liking for celebrities
from various fields is different among children and depends on
the accessibility to cable television. Children having access to
cable television are more inclined towards foreign celebrities
while children watching national TV channels like local heroes
more. In the fields of sports, politics, and music, children have
expressed their liking for local heroes.
Har Bakhsh Makhijani, Sajjad Ahmad Paracha, Sajjad Ali. (2013) The role of cable TV in character identification among the children: A case study of Sindh province, Pakistan, Journal of Media Studies, Volume 28, Issue 2.
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