Abstract
This study uses Organizational Learning (OL) and Low-Cost Strategy (LCS) theory to formulate a new
organizational learning-low cost strategy – that can be used to enhance Firm Performance (FP) of the firms of textile
sector listed on the Pakistan Stock Exchange. Moreover, this study also explores the moderating function of low-cost
strategy on the relation between OL and perceived FP. By using the three-step regression model. Results were
obtained on the basis of 300 responses obtained from textile sector firms operating in different areas of the host
country. The empirical results indicated that perceived FP is significantly affected by OL and LCS. Furthermore, the
results confirm that the OL and LCS have a positive relationship with perceived FP and low-cost strategy moderates
the association among OL and perceived FP. The scope of this study is limited as this was only conducted by using
the data from textile firms and with limited sample size. The findings of the study will open a new debate regarding
the role of OL and LCS in improving FP.
Muhammad Waqas, Ch. Abdul Rehman, Pirzada Sami Ullah, Muhammad Abid Nouman Nizami. (2019) Relationship of Organizational Learning and Perceived Firm Performance Through Lenses of LowCost Price Strategy, Paradigms , Vol 13, Issue 1.
-
Views
1477 -
Downloads
79
