Abstract
Purpose of the study was to explore the dynamics of manual football production in Pakistan. The study focused on the
knowledge of manual stitch, by applying purposive sampling, 14 semi-structured interviews were conducted Qualitative
research methodology was used, and grounded theory approach was applied. It was found that knowledge of perfect stitch is
outcome of century old tradition of football making in Sialkot, workers learn this art from their families, friends and by
experiential learning. There are no formal means of learning and disseminating this art, this prevails as tacit knowledge and
is passed to others without codifying it.
Muhammad Zaheer. (2019) Knowledge on the Fingertips: A Study of Football Production in Pakistan , Paradigms , Vol 13, Issue 2.
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