Abstract
This study explores the relationship between corporate social responsibility (CSR) and
investor intention‟s to invest under the indirect mediating mechanism of corporate
identity and corporate image. The data were collected in time lags under case study
method by using adopted / adapted questionnaires, duly filled by graduate university
students across major cities of Pakistan, The CSR activities of Samsung Company was
considered by the respective students. The data analysis was performed through AMOS,
and results of structure equation modeling revealed positive direct relationship between
corporate social responsibility and investor‟s intention to invest. The indirect mediating
mechanism of corporate identity and corporate image under the said relationship was also
established. The study reveals theoretical and practical implications in terms of mediating
roles and CSR worth in developing country, respectively. The in-depth understanding of
studied variables under certain relationships is deliberated for target sector in particular
and other sectors in general.
Nazakat Hussain, Basharat Javed, Muhammad Sarmad. (2019) Corporate Social Responsibility and Investor’s Intention to Invest: Analyzing the Role of Corporate Identity and Corporate Image, Pakistan Journal of Commerce and Social Sciences, Volume 13, Issue 1.
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