Abstract
Executives around the world continue to explicitly test the business value of corporate
social responsibility and organizational commitment that ultimately transform businesses
to superior performance and sustainable success. The purpose of this study is to
empirically examine the impact of corporate social responsibility (CSR) on affective
organizational commitment (AOC) under moderating condition of CSR strategic
importance and mediating effect of organizational identification (OI). Survey-based
primary data was collected from 229 participants from the telecom sector. We used
sequential methodological approach for developing a conceptual framework (through
qualitative research) and then structural equation modeling (SEM) (as a quantitative
technique) for hypotheses testing and assessment of our proposed model. Our SEM
findings reveal that CSR has a significantly positive effect on AOC. Findings conclude
that organizational identification significantly mediate the CSR-AOC relationship; while
CSR strategic importance significantly and positively moderate the CSR effect on AOC.
Our study findings offer novel contribution to theory and practice by introducing a
holistic model of affective organizational commitment involving CSR and organizational
identification. We developed a better understanding for business leaders about the
dynamics of CSR (practices and strategic importance) in shaping member’s affective
commitment in organizations.
Umer Zaman, Raja Danish Nadeem. (2019) Linking Corporate Social Responsibility (CSR) and Affective Organizational Commitment: Role of CSR Strategic Importance and Organizational Identification, Pakistan Journal of Commerce and Social Sciences, Volume 13, Issue 3.
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