Abstract
This study extends the research being carried out in the area of corporate social
responsibility (CSR) and resulting extra-role employee behaviors. This paper deeply
analyzes the process and mechanism through which employee perceptions of two
components of CSR i.e. employee and community exhibit rewarding organizational
citizenship behavior (OCB). Social identity theory presents the basis for predicting
primary interventions of CSR initiatives that in this case are affective and evaluative
dimensions of organizational identification, which lead towards building behaviors like
OCB dimensions of sportsmanship and conscientiousness. This research model relies on
a 277 employees’ data, collected from multinational and national companies of Pakistan.
The analysis of the study is based on structural equation modelling to test the
hypothesized relationships. Both dimensions of organizational identification partially
mediate the CSR–OCB conscientiousness and CSR–employee turnover intentions links.
However, in case of OCB sportsmanship only the link between perceived CSR towards
community through evaluative organizational identification has been established. The
other process affecting OCB sportsmanship by perceived CSR towards employees
through affective organizational identification does not find any empirical support from
the study. Although, all of the hypothesized direct relationships not find any empirical
support from the study. Although, all of the hypothesized direct relationships proved
significant. The study gives meanings to different processes and mechanisms involved in
differently directed CSR initiatives and resulting employee behaviors that can lead to
farther organizational success and progress. Therefore, this study is particularly beneficial
for policy makers in order understand the value of different CSR initiatives even to have
competitive edge as well as for researchers to explore further on different areas of CSR.
Zeeshan Ahmed, Huma Khan. (2019) Impact of Perceived Corporate Social Responsibility on Organizational Citizenship Behavior: Mediating Role of Organizational Identification, Pakistan Journal of Commerce and Social Sciences, Volume 13, Issue 4.
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