Abstract
This paper highlights the characteristics of mobile phone news alerts due to
which they are preferred to be received and consumed. For data collection a
cross-sectional survey was conducted having administered a pre-structured
close-ended questionnaire. The sample was determined with having followed
the systematic sampling with a random start technique. And the location of
the survey was an urban of District Hyderabad. Thus, the study came up
with the findings regarding the perceptions of mobile phone holders about
the importance, convenience, and replace-ability of the news alerts.
Bashir Memon, Faiza Otho. (2017) CHARACTERISTICS AND FUTURE OF MOBILE NEWS ALERTS IN PAKISTAN, Asia Pacific, Vol-35, Issue 1.
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