Abstract
The purpose of this study was to explore the relationship among the number of selfie posting behavior, narcissism and body esteem. A sample of this study comprised of 400 adolescents (men=200, women=200) taken from 5 colleges of Lahore city. The sample was selected through purposive sampling and the age range of the sample was 17-20 years (M =17.74, SD =.76). Selfie posting behavior scale, Narcissistic personality inventory, and body-esteem scale were used to collect data. Results showed that the number of selfies posted on the internet (per week) had positive significant relationship between narcissism, and body esteem. Environment enhancement, social competition, mood modification, attention seeking behavior, self-confidence, and subjective conformity were motives to post selfies. Findings also described that there was significant difference between gender and these variables. Women were much more likely to post selfies as compared to men. Furthermore, selfie posting women had more narcissism and more score on body esteem scale. Suggestions for further research and implications were also discussed.

Ambreen Anjum, Rubab Kazmi. (2019) Narcissism and body-esteem: Distinct motivations for selfie posting behavior among adolescents, Journal of Gender and Social Issues, Volume 18, Issue 1.
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