Abstract
Television is considered to be one of the most influential and
powerful medium as it contributes a lot in determining the
opinion of children regarding gender roles. In this context, the
researchers attempted to investigate that how cartoon characters
of different genders are represented and assigned roles and
characteristics in children cartoon programs. For this purpose, the
researchers analyzed 12 TV cartoon programs shown on
Nickelodeon, Disney, Cartoon Network, and Pogo, from January
1st, 2017 to December 31str, 2017. The results of the study showed
that male characters are given meaningfully more screen time and
in the similar way they are more likely presented in leading roles
in comparison to the female cartoon characters. However it was
observed that there was no significant difference between cartoon
characters of different genders regarding their representation as
knowledgeable, intelligent, independent, ambitious, sporty,
competent, and struggling against evils. It was also observed that
female cartoons are more often shown as engaged in fostering
children, household work, attractive and subtle
Beenish Zaheen, Dr. Samia Manzoor , Dr. Aasima Safdar. (2020) TV Cartoon Programs: An Analysis of Gender Roles and Characteristics, Pakistan Social Sciences Review, Volume 4, Issue 2.
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