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The study assessed the effectiveness of Master of Business Education (MBE) program of Department of Business Education in terms of its focus on business teaching and business management competencies of its graduates. A questionnaire survey along with document analysis method was employed to collect the data from 80% final semester students (taken systematically) and 80% graduates from two alumni batches and their immediate bosses as employers (taken conveniently) both for business teaching and business management domains. The feedback of National Accreditation Council for Teacher Education (NACTE) and Quality Enhancement Cell (QEC) of University of the Punjab on the evaluation of MBE program serves as quality control bodies’ opinion. Both descriptive and inferential statistics are employed to calculate and compare the effectiveness level of MBE program as perceived by respondents. The overall effectiveness level of the program stood at 82.2% as rated by final semester students, 86.4% as rated by alumni, 90.6% as rated by employers in business management field and 90.4% as rated by employers in business teaching field. Launching of ‘human resource management’ as the third area of specialization in MBE and a 4-year Bachelor of Business Education (BBE) honours degree program, and to convert the existing 2-year MBE program to 1.5-year MBE/3-year MBE in line with MBA, M-Com, and MBIT programs of the University of the Punjab is recommended to help graduates of the department acquire a compatibility with the referred programs.

Shaukat Ali Raza. (2019) Master of Business Education Program Effectiveness Assessment, Bulletin of Education & Research, Volume 41, Issue 3.
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