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The study focused on studying factors that influence who voters would
vote for in Pakistan’s 2018 General Election. It was examined whether
personal characteristics of candidate matter for the voters or not, and
it was also hypothesized there was a difference in choosing candidate’s
personal characteristics among the gender, education and voting state
(voter & elector) of the voters. The research-based on between-group
research design on a sample of 250 Pakistani voters and electors, and
Urdu adapted version of voting behavior scale was used. Results based
on the chi-square and binary logistic regression indicated participants
intended to vote to candidates who would show humanity, have sound
educational background and vision for country development, and can
fight for corruption but they did not give importance to the sex of the
candidate. The gender differences were observed as women were more
intended to vote on basis of ethnicity in comparison to men. The study
helps to understand psychological and social factors that may affect
voters voting decisions.
Mujeeba Ashraf , Asmah Gull. (2020) PSYCHOSOCIAL DETERMINANTS OF VOTERS ON INTENTION TO VOTE IN PAKISTAN’S 2018 GENERAL ELECTION, Gomal University Journal of Research, Volume 36, Issue1.
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