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Present study attempts to develop the third-person effect
questionnaire and media exposure list in the context of local
and foreign electronic entertainment media. For this purpose
the study was divided into three steps. In the first step, on the
basis of existing literature of third-person effect and media
exposure, six focus groups were conducted. As a result various
themes were generated including beautification of religion,
adults’ belief that media effect others more than themselves,
and adolescents acceptance and idealization of foreign media.
In step two, list of items were generated and sent for the
experts review. After approval of reviewers, third-person effect
questionnaire of 36 items and media exposure list of 16 items
was finalized. Further, in third step psychometric properties
were established by applying questionnaires on 328
adolescents and young adults. Content and construct validity
was established. Gender, age, education, and media exposure
differences were also found in third-person effect.
Aliya Abdul Hayee, Anila Kamal. (2014) The Development of Third-person Effect Questionnaire and Media Exposure List in Local and Foreign Electronic Entertainment Media Context, Pakistan Journal of Psychological Research, Volume-29, Issue-1.
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