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The selection of an appropriate research method is extremely critical for a value added
research. The purpose of this study is to critically review the academic literature of a
mixed-methods research and to examine the philosophical and methodological aspects that
rationalize how and why a mixed-methods research could be useful in a management study.
Hence, this paper critically reviews the ‘nuts and bolts’ of a ‘mixed methods’ research
grounded on the research question intentionally drawn for illustration. In terms of contribution, this paper contributes to literature on a ‘mixed methods’ literature by providing a holistic
view of a research design that manage the both quantitative and qualitative threads during the
same phase of the research process typically termed as concurrent design in ‘mixed methods’
research. This particular design entail researchers to implement, upheld each thread
independently during analysis, and finally mixes the results conjointly in such a way that they
portray the apparent picture of the underlying phenomenon.
Dr. Salman Bashir, Dr. Sumaiya Syed, Dr Jawaid Ahmed Qureshi. (2017) Philosophical and Methodological Aspects of a Mixed-Methods Research: a Review of the Academic Literature, Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-15, Issue-1.
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