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Previous literature reveals diverse aspects of Balāghah (Arabic Rhetoric) and Majāz (figurative language) , but very scanty literature exists on the evolution of both Balāghah and Majāz in Arabic language. This paper attempts to take an exhaustive review the existing literature in order to find out the stages and the factors which helped in the evolution of Balāghah and Majāz. The review reveals that the factors for development of Balāghah in Arabic language and rhetoric are figures of profane literature and their modification, evolution from oral tradition to written tradition, doctrine of ᾽I‛cjāz, doctrine of laḥn and Greek literature. The review also revealed the gradual evolution of Majāz through various stages which culminated in the works of Al-Jurjāni (d. 471) . The paper argues that Arabic rhetoric has remained stagnant since Al-Jurjāni, and it needs innovation in light of modern linguistic theories. This paper is a modest contribution to the literature on Arabic rhetoric and Majāz which may help the researchers working on Arabic rhetoric and metaphor, but it would recommend further research of classical and modern literature in order to achieve more insights on the evolution and development of Arabic rhetoric.
Rubina Naz, Sardaraz Khan. (2019) Evolution of Balāghah and Majāz in Arabic Rhetoric and the Need for its Innovation, Bannu University Research Journal in Islamic Studies, Volume 6, Issue 2.
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