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The main objective of this article is to determine the effects of the perception of export stimuli on export performance. The empirical part was applied to a sample of 120 companies belonging to the three Tunisian pillar industries: Mechanic and Electronic Industry, Clothing and Textile Industry and Food Industry. Research results show that the perception of export stimuli varies with the firm size but does not varies according to the sector in which it operates. However, only the proactive stimuli reflecting the deliberate behavior of firm to export have impacts on export performance. These stimuli are: existence of special managerial interest, identification of better opportunities abroad, possession of exclusive information on foreign markets and favorable exchange rate
AFEF BEN YOUSSEF ZGHIDI, WAFA BATTIKH BOUBAKRI, IMED ZAIEM. (2013) The Effect of Export Stimuli on Export Performance: The Case of the Tunisian Industrial Firms, International Review of Management and Business Research, Volume 2, Issue 1.
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