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This research aimed to construct a scale to identify the psychosocial factors which influence vote decision making of Pakistanis. For development of Decision to Vote Scale (DVS), items were empirically generated and were presented on a 4-point Likert scale. A sample of 115 voters, with an age range of 18-65 years, was collected from urban and rural areas of Punjab. The construct validity of DVS consisting of 23 items was established through factor analysis. The principal component factor analysis resulted into five factors i.e., reasons to vote, political identity of candidate, personal identity of candidate, voter motive and voter perception. Moreover, Decision to Vote Scale (DVS) has high internal consistency i.e., .78 which indicates that this is a valid and reliable indigenous scale to assess voting decision making of Pakistani society. This research gives an insight about the Pakistani voting decision making phenomenon and uncover the factors which influence the Pakistanis decision to vote. This study makes a significant contribution in the area of the political psychology.

Hassan Jabeer Muhammad , Syeda Salma Hasan. (2016) Development of the Decision to Vote Scale, Pakistan Journal of Social and Clinical Psychology, Volume 14, Issue 2.
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