تلخیص
This research tries to unleashone of the dormant and hidden secrets of nature which has brought unprecedented impact in corporate culture that is efficacy of communication skills. It has been observed that organization changes at initial level bring some sort of resistance if not coped up skillfully but once certain changed produced into the subconscious of people then positives effects work on automatic basis. To produce this sort of chain reaction, there is sever need of effective communication skills so that rigidity as well as stiffness may be melted for the better results of the organization. The sample size of the respondents was180, (i.e., 113 male and 67 female). All the results which were analyzed through the statistical software have brought significant values which clearly indicate as per universal codes of research that effective communication in any organization can bring viable results. The structural equation findings discovered new paradigm as to how to harness the set of new changes for the betterment of any organization.
Salman Bashir, , Sumaiya Syed, , Santosh Kumar. (2016) Impact of Effective Communication Skills on Organizational Change Initiatives, The ELF Annual Research Journal, Volume 18, Issue 1.
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