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Purpose of the study was to explore the dynamics of manual football production in Pakistan. The study focused on the knowledge of manual stitch, by applying purposive sampling, 14 semi-structured interviews were conducted Qualitative research methodology was used, and grounded theory approach was applied. It was found that knowledge of perfect stitch is outcome of century old tradition of football making in Sialkot, workers learn this art from their families, friends and by experiential learning. There are no formal means of learning and disseminating this art, this prevails as tacit knowledge and is passed to others without codifying it.

Muhammad Zaheer. (2019) Knowledge on the Fingertips: A Study of Football Production in Pakistan , Paradigms , Vol 13, Issue 2.
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