تلخیص
In this article the impact of message on the audience have been
studied. The western theorist have different theories about the
message and its effect on audience. We analyzed the western
theories and the Islamic perspective about message and impact of
message. It is very significant that the western theories are based on
experiment and observations every theorist emphasizes that, theory
is cent percent correct but all the western theories are in
contradiction with each other's. On the other hand there is no
relevance with the Islamic perspective. Quran and Sunnah
discussed the message and its impact with another point of view
that is the truthfulness of the message and in the western theories
this point of view has never been addressed. For that reason the
differences will be discussed under this article.
Dr Naveed Iqbal Ansari , Muhammad Usama Shafeeq . (2015) موثر ابلاغ کے مغربی نطریات اور اسلامی نقطہ نظر, Al Tafseer, Volume 25-26, Issue 1 .
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