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Technology has enabled marketers to use internet for enhancing their marketing efforts in reaching their customers effectively and emciently. This paper examines the effect of humor in a viral marketi ... Read More
This paper aims at investigating the direct and interactive effect of perception of organizational politics (POP) and impression management on organizational citizenship behavior and job burnout. We p ... Read More
This study attempts to investigate the inter linkages between equity market of G-8 countries. Daily data of stock market returns of G-8 equity markets for the period of 2000 to 2010 has been used. The ... Read More
The area of concern for marketing professionals is strong quality relationship with the customers and positive outcomes of this relationship. There is importance of understanding emotionalintelligence ... Read More
The purpose of this study is to explore organizational justice outcomes in telecom sector of Pakistan. The tested model proposes a path through job satisfaction to improve organizational commitment am ... Read More
This study is aimed to explore the relationship between country rating and volatility of Karachi Stock Exchange for the period 1999 to 2012. This study employs daily data of country ratings and stock ... Read More
This study is aimed to explore the relationship between country rating and volatility of Karachi Stock Exchange for the period 1999 to 2012. This study employs daily data of country ratings and stock ... Read More
Thisstudyinvestigatesthe relationship betweenperceivedjob image and organizational cynicism. Data were collected from 208 police personnel working in Pakistan through personally administered questionn ... Read More
The core objective of this study is to explore the relationship between locus of control and Training Transfer in the telecom industry of Pakistan. This relationship was studied under the influence of ... Read More
This study examines the impact of procedural justice on two dimensions of Organizational Citizenship Behavior (OCB) viz. Organizational Citizenship Behavior Individual (OCBI) and Organizational Citize ... Read More
This study examined the impact of big five personality traits on absenteeism with moderating role of ethical orientation. Data was collected from 150 university faculty members across Pakistan using a ... Read More
The rapid change in technology and mobile phones has created new channels for marketing. Mobile marketing is an emerging marketing trend that has gained attention, and is becoming a popular direct mar ... Read More
This research paper examines the impact of emotional intelligence and financial literacy on investment decision with a mediating role of risk perception. The data is collected by using questionnaire, ... Read More
The study is designed to investigate the impact of psychological contract breach on different employee's outcome, namely, organizational citizenship behavior, effective commitment and Job Satisfaction ... Read More