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The impact of electronic banking on the profitability of commercial banks has been measured by developing the integrated model based on Return on Equity for the period of 2002 to 2012. Three major b ... Read More
This study was undertaken to make a comparative analysis of celebrity advertisement and non-celebrity advertisement with respect to attitude toward advertisement, attitude toward brand, purchase int ... Read More
In this paper we analyze the effect of currency devaluation on exports of three major economies of South Asian (i.e., Pakistan, Bangladesh, and India) over the period 1980 to 2012, by implementing t ... Read More
This study is about the impact of trade openness and selected macroeconomic variables on economic growth of Pakistan. Economic growth of Pakistan is measured interms of annual nominal GDP growth rat ... Read More