Abstract
The growth of the organic market as a food trend has been the most debated issue,
especially about concern for health and preservation of the environment. The evolution
of this market has forced producers and companies to seek, through studies and surveys
with the population, knowledge of the characteristics of consumers and the motivations
that lead them to choose this segment. The attributes classified as intrinsic and extrinsic
to the product are comprehensive and diverse, which greatly reinforce the purchase
decision. However, the buyer's desire is strongly linked to economic factors since these
products are more expensive than conventional ones. This study aimed to detect
influencing factors of organic production and its consumption. A direct and structured
descriptive research (survey) was carried out with 230 organic food consumers in
Punjab, through the application of semi-structured questionnaires by applying Ordered
Probit Model. This study results revealed that the consumption level of organic product
depends on working status, consumer’s income, family size, health conscious regarding
its nutritional worth as a cognizant customer.
Waqas Aslam, Rana Shahzad Noor, Saif Ullah, Hong Chen. (2020) Factors affecting organic productions and its consumption approaches towards consumers: A case study of Punjab province, Asian Journal of Agriculture and Biology, Volume 8, Issue 3.
-
Views
821 -
Downloads
4
Article Details
Volume
Issue
Type
Language
