Abstract
The continuous increase in demand of professionally trained sales force
provoked marketing experts to find out the ways through which this demand
can be met. This paper articulates and empirically validates through an
experimental research design that sales competition at campus is one way
to create interest among students for the pursuit of this demand driven
profession. The controlled and experimental group are formed by using
randomized trial method to remove researcher bias. The results highlight
that sales competition has significant impact in changing students’ negative
perception about sales profession. The research is useful for researchers,
sales managers, academics, trainers, policy makers, educationists for
rational decision making.
Dr. Mumtaz M. Khan, Dr. Asma Tahir. (2020) SALES COMPETITION AS A STRATEGY TO MOTIVATE INTENT TO PURSUE SALES CAREER, International Journal of Management Research and Emerging Sciences, Volume 10, Issue 3.
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