Abstract
It is evident from the historical facts and scientific studies that human beings
are the major reason behind the rising global temperatures due to their
detrimental act of releasing greenhouse (or heat-trapping) gases for meeting
their increasing demands of energy for domestic and industrial usage. As a
result, since the start of the industrial revolution, average global temperature
has been increased by one degree Celsius. Hence, there is a growing realization
of undertaking extraordinary endeavors for a sustainable environment
management around the globe and the organizations have started to invest
efforts on minimizing their carbon footprints and considering their
environmental impact. In the financial sector, banks can play a pivotal role in
reducing the unfavorable environmental impact by introducing Green banking.
However, despite the State Bank of Pakistan’s (SBP) Green banking adoption
guidelines, no bank has adopted Green banking completely. This attracts
research on identifying the factors that influence bankers’ behavioral intentions
to adopt Green banking (BIAGB). Hence, the current study aims to highlight
the most influential factors which influence bankers’ BIAGB. With regard to
this, the data was collected from 300 respondents on a structured questionnaire
based on a 7 point Likert scale. The findings indicate that potential for
profitability (PP), Management Commitment and Support (MCS), and
Corporate Social Responsibility / Image Improvement (CSR) contribute in
predicting bankers’ BIAGB. On the basis of these findings, the study implies
that with such knowledge of bankers’ BIAGB, banks can adopt Green banking
practices (GBP) more swiftly than ever before.
Dr. Warda Najeeb Jama, Dr. Owais Shafique, Ms. Maryam Khan, Dr. Shakeel Sarwar. (2020) FACTORS AFFECTING BANKERS’ BEHAVIORAL INTENTIONS TO ADOPT GREEN BANKING IN PAKISTAN: AN EMPIRICAL STUDY, International Journal of Management Research and Emerging Sciences, Volume 10, Issue 3.
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