Abstract
This study aims to measure the effect of soft TQM practices on job satisfaction and
organizational commitment of healthcare professionals. Data were collected from three
ISO 9000:2008 certified hospitals located in two northern cities of Pakistan. Out of 800
self-administered questionnaires distributed to doctors and nurses, 530 filled
questionnaires were returned. Results were drawn by applying reliability, correlation,
and linear regression analyses. Study proves that soft TQM practices exert a positive
effect on organizational commitment and job satisfaction of healthcare professionals.
However, the study fails to find any significant impact of top management commitment,
leadership, and customer focus on job satisfaction. Contrary to previous work, the study
proves the negative effect of customer focus on organizational commitment. Hospital
administration should be committed to successfully implement the TQM practices for
the improvement of organizational commitment and job satisfaction of healthcare
professionals. This study can be considered as a pioneer work that examined the
relationship of TQM practices with job satisfaction and organizational commitment of
healthcare professionals in Pakistan.
Amjad Ali*, Sumaira Rehman, Muhammad Asif, Naveed Iqbal. (2020) EFFECT OF SOFT TQM PRACTICES ON JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT OF HEALTHCARE PROFESSIONALS, International Journal of Management Research and Emerging Sciences, Volume 10, Issue 1.
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