Abstract
Purpose: This is a qualitative research that gives an insight into liquidity
management process of Islamic banks and exploring banker’s perspective in
Pakistan. Interviews were used as a research instrument through which bankers
were gotten some information about products, services and liquidity services
proffered by banks, practices of liquidity management, structural support in
liquidity management, SBP job in liquidity management and advertising system
to draw in depositors.
Design/Methodology/Approach: There were 15 interviews conducted with the
bankers from Islamic Banks, analyzed through thematic analysis, indicating that
Islamic banks have growing potential in the market. Considering deposits as
significant perspective in liquidity management of banking sector different
advertising related viewpoints were watched
Findings: It was perceived that Islamic banks are experiencing laudable growth
and customer attraction. Reason being the notion that the Islamic banks are
shariah compliant, presence of muftis in its shariah board, fluctuating profit
rates and the manner in which it is gone before. While other critic that
calculations are based on KIBOR and elements of interest still exits even in
Islamic banks. Implications/Originality/Value: Furthermore,conventional
marketing procedures were also practiced by Islamic banks such as advanced
media or print, door-door marketing, reference use, depending on word-ofmouth and product and service improvement, difference in opinion is due to
unsatisfactory guidance by Islamic Banks to their customers.
Dr. Salman Masood Sheikh, Dr. Muhammad Khyzer Bin Dost, Pirzada Sami Ullah Sabri. (2020) QUALITATIVE STUDY ON LIQUIDITY MANAGEMENT PROCESS FOR ISLAMIC BANKS OF PAKISTAN, International Journal of Management Research and Emerging Sciences, Volume 10, Issue 1.
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