Abstract
Businesses need to constantly maintain high quality in their products, and more importantly to remain
competitive even at a global level, which is the current market pressure and need for many SME in
countries underdevelopment, where more global enterprises have arrived leaving local businesses to the
extreme of perishing. Therefore, already employed strategies in global companies to improve their product
quality are essential to be reconsidered and to be implemented by local plants. Automation had become a
highly important strategy in the manufacturing industry to satisfy customers and stand out from their
competitors, more because today customers increasingly demand sustainable and higher quality products.
The aim of this research was to validate the level of automatization and its effect onto product quality, in
local, small, and medium enterprises (SME). A survey with two constructs was applied to manufacturing
SME in the Aguascalientes region, Mexico. The data was analysed using SPSS-26 software. The regression
analyses demonstrated that automation had a significant and positive effect on product quality in local
SME, however, automatization is not recognized as a priority strategy leaving SME behind global
competitive businesses in terms of product quality.
SALOMÓN MONTEJANO GARCÍA, GABRIELA CITLALLI LÓPEZ-TORRES , ROCÍO MONTSERRAT CAMPOS GARCÍA. (2020) Automatization for Product Quality as a SME Strategy to Compete Globally, International Review of Management and Business Research, Volume 9, Issue 4 .
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