Abstract
The present study has been conducted throughout the target area of Pakistan Dairy Development Company
(PDDC). Fifty farmers who have joined the PDDC Model Farm Program, representing all the dairying regions of
Pakistan, have been selected for the study. This study has shown the impact of the Model Farm Program on the
lives of PDDC model farmers and their families. The impact was measured in terms of progress in productivity,
profitability, decision making, confidence in the dairy industry, and inclination towards positive change. The impact
been measured through the difference between benchmark data (initial data before joining PDDC) and current
data. Behavioral changes have been measured through a designed questionnaire through which the farmers and
their families were interviewed. The data has been analyzed and this paper will discuss the findings.
