Abstract
The present study was conducted in Rawalpindi District to evaluate the profitability of different Broiler farm sizes.
Poultry farms were categorized into large, medium and small farms, Different efficiency measure such as net
present worth, whole farm budget, marginal rate of return were applied. It was found that cost of production was
high in small farm category. Small farmer buy feeds on credit basis and therefore, lose 8 percent concession on
cash payment. The cost of medium farmer was lower as compared to small farmer. Benefit cost ratio of medium
and large farmer was greater then one which indicate that they were earning profit on their investment. More
economic incentive was found in increasing the farm size from small to medium as compared to medium to large
as marginal rate of return were greater in former case. Efficient extension services were lacking in the study area.
Extension activities can play a vital role in improving the poultry farming practices particularly for small farmers.
