Abstract
Citrus is one of the major fruits of Pakistan. It is grown on an area of 192.3 thousand hectares with a total
production of 2458.4 thousand tones. The Punjab province contributes a major share of the total production and
acreage of citrus fruit in Pakistan. However its average yield in the country is much lower than that of other citrus
producing countries. Similarly there is a big gap between its average and potential yield, which may be attributed
to a number of problems faced by growers in citrus production. Thus in order to minimize the existing yield gap
and to improve the quality of citrus, these problems need to be thoroughly investigated and properly addressed.
The present study has been planned to achieve this objective. The study was conducted in tehsil Toba Tek Singh.
Out of 29 rural union councils, five were selected randomly. From each selected union council, two villages were
selected at random. Twelve citrus growers were selected from amongst the 25 registered growers under the Fruit
and Vegetable Development Project in each of the selected villages by using simple random sampling technique.
Hence a total of 120 citrus growers were selected as a sample for the study. The data were collected with the
help of an interview schedule. Analysis of the data show that high price of inputs, lack of irrigation water and lack
of finance were perceived to be the top most input related problems faced by citrus growers for citrus production.
No focus on citrus in TV and Radio broadcasts were perceived to be the top most information related problems
faced by citrus growers.
