Abstract
In today's competitive environment, creating reputation and establishing trust among public
is most important for any organization. It has become pertinent for organizations to be
innovative and use effective tools of communication for promotion of the company as well
as its products. The main purpose of this study is to obtain a better understanding of the PR
mechanism which automobile manufacturing industry adopts to communicate with its publics
(stakeholders) through utilizing PR services. Describing various tools and techniques as used
by these companies through qualitative analysis and deductive approach, the research explores
how the roles and objectives of PR are defined and how the PR functions & tools used by
these companies help them in building corporate reputation and trust. The research is based
on exploratory as well as descriptive analysis to help understand the mechanism of PR in
general and describe various aspects of Public Relations in Automobile industry respectively.
Semi-structured interviews are conducted from 13 respondents who are PR experts belonging
to four wheeler local passenger car manufacturing companies of Pakistan which are three
in total and PR agencies. Results show that media plays a significant role in influencing and
changing perceptions of the target audience, including general public as well as decision
makers. The controlled, semi-controlled and uncontrolled PR tools used by companies play
a pivotal role in improving graph of these companies to transparently communicate with the
audience. Further, findings indicate that PR activities are successful in building trust and
reputation with the public and the built-in trust it creates results in increased customer loyalty
and satisfaction.
Sahar Aslam Khan, Dr. M. Zaki Rashidi. (2015) Linking Public Relations' Practices with Corporate Reputation and Trust: An Evidence from Automobile Industry, Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-13, Issue-1.
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